Coffee Meets Bagel (CMB) is the well-known “anti-swipe” dating app, where over 90% of users are looking for serious relationships. Since its launch in 2012, CMB has made over 150…
Why Your App Marketing Strategy Should Include a Web Acquisition Funnel
Eugene Strelets is a mobile growth and product manager with over four years of experience in data-driven experimentation. With a deep focus on driving mobile products to the next level…
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Da Vinci Eye: How to Keep Your Equity and Achieve $10K in Daily Revenue
Sam Gherman, the multi-talented founder and creator of Da Vinci Eye and Mural Maker, took a non-linear approach to success and built a loyal fanbase in the process. Da Vinci…
How Finimize Grew to be One of the Biggest Finance Apps on the App Store
Building one of the biggest financial media companies on the App Store When Finimize first launched in 2016, it was a small website that served financial content written by a…
How Aura Grew to 100K+ Paying Subscribers With Funding From Braavo
There’s no one-size-fits-all solution when it comes to mental well-being. That’s why Aura built the world’s largest library of mindfulness and mental wellness content with tracks developed and created by…
The Most Notable Subscriber Retention Plays
Even amidst economic uncertainty, 2022 became a year of risk-taking in the business world. Mergers and acquisitions dominated the headlines, new product launches dazzled customers, and a rush back to…
Quick recommendations & support for app businesses who were SVB customers
If you were an SVB customer, you need to change your designated app store and ad network payout accounts immediately. Keep in mind this doesn’t fully solve the problem for…
2023 App Growth Trends
Life is a subscription. We subscribe to services that cover our housing (mortgage, rent), health (gym, insurance), transportation, education, entertainment and more. These subscriptions have seamlessly blended into everyday life.…
