In 2017, Lure embarked on a mission to modernize traditional storytelling with immersive experiences that make reading addicting. Their stories are written by professional writers and designed to hook the…
How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners
In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…
3 Trends Empowering Founders
While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…
Embracing the Metaverse: How the Virtual World is Changing Mobile
The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…
The Do's and Don’ts of Mobile Advertising
In 2018, the world of internet advertising reached a new frontier. For the first time ever, ad revenue surpassed $100 billion in the United States (Internet Advertising Bureau). Since then,…
‘Tis the Season: Holiday Marketing Tips for Subscription Apps
The holiday season is one of the happiest times of year — unless you're a business fighting for attention. Consumers rush store shelves for their favorite gifts, igniting a fierce…
How to Fund and Supercharge User Acquisition [eBook]
User acquisition (UA) is core to any growing business. A consistent process of testing and reiterating, once you hit a moment of traction, it’s time to add a multiplier to…
