Marketing & Metrics

Apple Arcade: A New Life for the Premium App Market?

What developers should know about Arcade, Apple's new subscription service.

Marketing & Metrics

Machine Learning For Mobile Game Monetization

How mobile developers are using AI to improve monetization.

Marketing & Metrics

3 Ways to Grow Your Mobile App Startup on Facebook

Use Facebook’s optimization algorithms to your advantage. Here's how.

Marketing & Metrics

Capitalize on Seasonality of Mobile App Demand

How to use on-demand capital to maximize profit potential.

Marketing & Metrics

Mobile Growth: How to Win at Paid User Acquisition

Learn what it takes to build and execute a strong paid user acquisition strategy.

Marketing & Metrics

5 Tips To Maximize ROAS For Your Mobile Game

How to be strategic about the channels you spend on.

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