Braavo Capital is pleased to announce Rootd as the winner of its inaugural Founder in Residence marketing competition. Rootd, an award-winning app, provides “panic and anxiety relief in your pocket.”…

Are you thinking about starting a subscription app business? If you’re humming and hawing over a big app idea, it just might be worth building — global consumer spending for…

If you’ve paid attention to the multi-year legal battle between Epic Games and Apple, along with a growing number of app developers going up against Apple and its App Store…

As performance marketing and the ability to accurately measure campaign success has become more nuanced in recent years, it may be a good time to start exploring non-traditional marketing strategies.…

Everyday consumers — particularly younger, higher-spending generations — mostly experience subscription services through video streaming. Netflix, Disney+, Hulu, and HBOMax, to name a few, are some of the most popular…

The popular HBO show “Last Week Tonight with John Oliver” recently aired an episode that should have all subscription apps tuned in. The segment — available in full on YouTube…

Consumer spending habits have shifted dramatically during the past few years, from a number of reasons including the COVID-19 pandemic, inflation, and the impacts of government stimulus programs. As behaviors…