Subscriptions

What "Last Week Tonight" Got Right (And Wrong) About App Store Domination

The popular HBO show “Last Week Tonight with John Oliver” recently aired an episode that should have all subscription apps tuned in. The segment — available in full on YouTube…

Subscriptions

How "Buy Now, Pay Later" Works For Subscription Services

Consumer spending habits have shifted dramatically during the past few years, from a number of reasons including the COVID-19 pandemic, inflation, and the impacts of government stimulus programs. As behaviors…

Mobile Funding

Hit the Accelerator: Mobile App Success Stories from Y Combinator

Startup accelerators of all sizes and forms help companies in their infancy grow rapidly and sustainably to succeed on their own. Maybe you’ve heard of some big names like SeedCamp…

Case Studies, Founders in Mobile, Marketing & Metrics, Mobile Funding

How Lure Prioritized the User Experience to Surpass $100K MRR

In 2017, Lure embarked on a mission to modernize traditional storytelling with immersive experiences that make reading addicting. Their stories are written by professional writers and designed to hook the…

Marketing & Metrics, Subscriptions

How to Succeed With Apple Search Ads: 3 Tips for Subscription App Owners

In 2016, Apple introduced Apple Search Ads, an ad network that has since become one of the most useful tools for app promotion. It allows developers to advertise via ads…

Marketing & Metrics, Subscriptions

3 Trends Empowering Founders

While the expectation is to see a slowing economy in the midst of a global pandemic, the U.S. Census Bureau reported a surge in new business applications. This astounding pace…

Marketing & Metrics

Embracing the Metaverse: How the Virtual World is Changing Mobile

The metaverse as a concept is not new. Digital worlds like Second Life have existed for nearly 20 years, creating a virtualized, avatar-driven experience that offers monetization through virtual goods…

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