Founders in Mobile, Mobile Funding, Subscriptions

How One Company Used Cohort-Based Funding for 4x Revenue

Having a well-crafted funding strategy — one that relies on more than just seed and Series funding rounds — is essential to leapfrogging the competition. When well-planned, it’ll give you…

Founders in Mobile, Mobile Funding

As Seen on TV: Mobile App Success Stories From Shark Tank

Every mobile app founder’s journey is different. Sometimes, you get funding through close friends and family, building your idea out of a garage until you have the next killer app…

Mobile Funding

Apple App and Google Play Payment Schedule [Add to Calendar]

The Apple App and Google Play stores follow different payment schedules. Over the years, curious minds have taken to the internet to unlock the mystery of upcoming payout dates so…

Case Studies

How Prisma Labs Quadrupled Revenue and Tripled Their User Base

How Prisma Labs Quadrupled Revenue and Tripled Their User Base Building on the successful launch of their first app Prisma, Prisma Labs needed a flexible funding partner to help fuel…

Marketing & Metrics

The Do's and Don’ts of Mobile Advertising

In 2018, the world of internet advertising reached a new frontier. For the first time ever, ad revenue surpassed $100 billion in the United States (Internet Advertising Bureau). Since then,…

Subscriptions

Mobile App Analytics: 5 Free Tools

Product analytics, marketing attribution, customer engagement, billing…you name it — there’s a tool that can automate a good chunk of any process. As your business grows, naturally your tech stack…

Subscriptions

2022 Subscription App Trends

During the last several years, the subscription business has become a gold rush. Global subscription revenue is expected to hit nearly $243 billion in 2022, while subscriptions will make up…

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